M. Books respects your privacy and is committed to protecting your personal data. This privacy notice will inform you about how your personal information is collected, used, and shared when you visit or make a purchase from mbooks.co.uk. By ‘information’, we mean personal information about you that we collect, use, share and store. In this policy, ‘we’, ‘us’ and ‘our’ means Lup Media Ltd, doing business as M. Books, trading as a company registered in England and Wales No 13405160, and ‘you’ means the individual to whom the information relates. This privacy notice is provided in a layered format so you can click through to the specific areas set out below.
WHO WE ARE
M. Books is an independent bookshop, publisher and library curator based in London. Our website address is: mbooks.co.uk
PERSONAL INFO WE COLLECT
When you visit mbooks.co.uk we automatically collect certain information about your device, including information about your web browser, IP address, time zone and some of the cookies that are installed on your device. Additionally, as you browse mbooks.co.uk we collect information about the individual web pages or products that you view, what websites or search terms referred you to mbooks.co.uk and information about how you interact with mbooks.co.uk. We refer to this automatically-collected information as “Device Information”.
HOW DO WE USE YOUR PERSONAL INFO
We use the Order Information that we collect generally to fulfil any orders placed through mbooks.co.uk (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to screen our orders for potential risk or fraud; to carry out our obligations arising from any agreements entered into between you and us; and when in line with the preferences you have shared with us, to provide you with information about our books, works of art and services, keep you informed about our events or product launches we think may be of interest to you. We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address); and more generally to improve and optimize mbooks.co.uk (for example, by generating analytics about how our customers browse and interact with mbooks.co.uk; and to assess the success of our marketing and advertising campaigns) including troubleshooting, data analysis, testing, research, statistical and survey purposes; to keep mbooks.co.uk safe and secure.
SHARING YOUR PERSONAL INFO
Except as expressly set out in this policy we will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. The personal information you provide to us may be shared with third party companies, agents, contractors, service providers or affiliated companies if this is necessary to provide you with our books, works of art or services, or to respond to your inquiries or for any of the purposes described in this policy. This means, we share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Stripe to power our online store. You can read more about how Stripe uses your Personal Information here: stripe.com/gb/privacy
We also use Google Analytics to help us understand how our customers use mbooks.co.uk. You can read more about how Google uses your Personal Information here: google.com/intl/en/policies/privacy/
We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. And finally we may share your Personal Information with other business entities should we plan to merge with or be acquired by that business entity, or if we undergo a re-organisation with that entity.
Where you are one of our clients or have otherwise agreed to be contacted for marketing we may use your personal information to send you newsletters with information about the books, works of art, fairs, exhibitions and events relating to M. Books. You can unsubscribe from receiving them at any time, details of how to do it will be included on each electronic mailing. You also have the option of unsubscribing from our mailing list at any time thereby disabling any further such e-mail or other communication from being sent to you by emailing firstname.lastname@example.org. We will action any opt out request from you without delay.
DO NOT TRACK
Please note that we do not alter the data collection of mbooks.co.uk and we do not use practices when we see a “Do Not Track” signal from your browser.
At any time, you have the right to request access to or a copy of any personal data which we hold about you; to rectification of your personal data, if you consider that the information we are holding is inaccurate; to ask us to delete your personal data, if you consider that we do not have the right to hold it; to withdraw consent to our processing of your personal data (to the extent such processing is based on previously obtained consent); to ask us to stop or start sending you marketing messages as described below in the marketing section; to restrict processing of your personal data; to data portability (moving some of your personal data elsewhere) in certain circumstances; to object to your personal data being processed in certain circumstances; to not be subject to a decision based on automated processing and to have safeguards put in place if you are being profiled based on your personal data. Additionally, please note your personal information may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”) and may also be processed by staff operating outside the EEA who work for us, or for one of our service providers. When we, or our permitted third parties, transfer your information outside the European Economic Area, we or they will impose obligations on the recipients of that data to protect your information to the standard required in the European Economic Area or otherwise require the recipient to subscribe to international frameworks intended to enable secure data sharing. In the case of transfers by us, we may also transfer your information where: (i) the transfer is to a country deemed to provide adequate protection of Your information by the European Commission; or (ii) where you have consented to the transfer.
When you place an order through mbooks.co.uk we will maintain your Order Information for our records unless and until you ask us to delete this information. If you opt out from marketing, we will retain your information to enable us to respect your wishes to not be contacted for marketing purposes.
CHANGES TO THIS POLICY
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
LINKS TO OTHER WEB SITES
Where our processing is based on the legitimate interest grounds described above, those legitimate interests are: (i) collecting personal information to provide you with a smooth and efficient client experience; (ii) to make sure you receive updated information on M. Books business activities; (iii) to provide the services you have requested; and (iv) for our own marketing and research.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail (email@example.com). If you have any concerns about our use of your information, you also have the right (as a UK resident) to make a complaint to the Information Commissioner’s Office, which regulates and supervises the use of personal data in the UK, via their helpline on + 44 (0)303 123 1113.