Privacy Policy

Introduction_

M. Books respects your privacy and is committed to protecting your personal data. This privacy notice will inform you about how your personal information is collected, used, and shared when you visit or make a purchase from mbooks.co.uk. By ‘information’, we mean personal information about you that we collect, use, share and store. In this policy, ‘we’, ‘us’ and ‘our’ means Lup Media Ltd, doing business as M. Books, trading as a company registered in England and Wales No 13405009, and ‘you’ means the individual to whom the information relates. This privacy notice is provided in a layered format so you can click through to the specific areas set out below.

Who we are_

M. Books is an independent bookshop, publisher and library curator based in London. Our website address is: mbooks.co.uk

Personal info we collect_

When you visit mbooks.co.uk we automatically collect certain information about your device, including information about your web browser, IP address, time zone and some of the cookies that are installed on your device. Additionally, as you browse mbooks.co.uk we collect information about the individual web pages or products that you view, what websites or search terms referred you to mbooks.co.uk and information about how you interact with mbooks.co.uk. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies: “Cookies,” the data files, that are placed on your device or computer and often include an anonymous unique identifier; “Log files” track actions occurring on mbooks.co.uk, and data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. “Web beacons”, “tags”, and “pixels,” the electronic files, used to record information about how you browse mbooks.co.uk. We only use this information for statistical analysis purposes and then the data is removed from the system. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

We also collect any details you may provide us when you purchase a book or work of art from us; visit us us at fairs and exhibitions; or through correspondence via telephone, email or otherwise. And when you make a purchase or attempt to make a purchase through mbooks.co.uk we collect certain information from you, in relation to your purchase of our books, works of art, or use of our services; including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

How do we use your personal info_

We use the Order Information that we collect generally to fulfil any orders placed through mbooks.co.uk (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to screen our orders for potential risk or fraud; to carry out our obligations arising from any agreements entered into between you and us; and when in line with the preferences you have shared with us, to provide you with information about our books, works of art and services, keep you informed about our events or product launches we think may be of interest to you.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address); and more generally to improve and optimize mbooks.co.uk (for example, by generating analytics about how our customers browse and interact with mbooks.co.uk; and to assess the success of our marketing and advertising campaigns) including troubleshooting, data analysis, testing, research, statistical and survey purposes; to keep mbooks.co.uk safe and secure.

Sharing you personal Information_

Except as expressly set out in this policy we will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

The personal information you provide to us may be shared with third party companies, agents, contractors, service providers or affiliated companies if this is necessary to provide you with our books, works of art or services, or to respond to your inquiries or for any of the purposes described in this policy. This means, we share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Stripe to power our online store. You can read more about how Stripe uses your Personal Information here: https://stripe.com/gb/privacy. We also use Google Analytics to help us understand how our customers use mbooks.co.uk. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. And finally we may share your Personal Information with other business entities should we plan to merge with or be acquired by that business entity, or if we undergo a re-organisation with that entity.

Behavioural advertising_

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads/anonymous
Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Marketing_

Where you are one of our clients or have otherwise agreed to be contacted for marketing we may use your personal information to send you newsletters with information about the books, works of art, fairs, exhibitions and events relating to M. Books. You can unsubscribe from receiving them at any time, details of how to do it will be included on each electronic mailing. You also have the option of unsubscribing from our mailing list at any time thereby disabling any further such e-mail or other communication from being sent to you by emailing office@mbooks.co.uk. We will action any opt out request from you without delay.

Do not track_

Please note that we do not alter the data collection of mbooks.co.uk and we do not use practices when we see a “Do Not Track” signal from your browser.

Your rights_

At any time, you have the right to request access to or a copy of any personal data which we hold about you; to rectification of your personal data, if you consider that the information we are holding is inaccurate; to ask us to delete your personal data, if you consider that we do not have the right to hold it; to withdraw consent to our processing of your personal data (to the extent such processing is based on previously obtained consent); to ask us to stop or start sending you marketing messages as described below in the marketing section; to restrict processing of your personal data; to data portability (moving some of your personal data elsewhere) in certain circumstances; to object to your personal data being processed in certain circumstances; to not be subject to a decision based on automated processing and to have safeguards put in place if you are being profiled based on your personal data.

Additionally, please note your personal information may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”) and may also be processed by staff operating outside the EEA who work for us, or for one of our service providers. When we, or our permitted third parties, transfer your information outside the European Economic Area, we or they will impose obligations on the recipients of that data to protect your information to the standard required in the European Economic Area or otherwise require the recipient to subscribe to international frameworks intended to enable secure data sharing. In the case of transfers by us, we may also transfer your information where: (i) the transfer is to a country deemed to provide adequate protection of Your information by the European Commission; or (ii) where you have consented to the transfer.

Data retention_

When you place an order through mbooks.co.uk we will maintain your Order Information for our records unless and until you ask us to delete this information. If you opt out from marketing, we will retain your information to enable us to respect your wishes to not be contacted for marketing purposes.

Changes to this policy_

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. Any changes we make to our policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our policy.

Security_

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Links to other web sites_

Our website may contain links to other sites, including via our social media buttons. While we try to link only to websites that share our high standards and respect for privacy, we are not responsible for the content, security, or privacy practices employed by other websites and a link does not constitute an endorsement of that website. Once you link to another website from our website you are subject to the terms and conditions of that website, including, but not limited to, its internet privacy policy and practices. Please check these policies before you submit any data to these websites.

Legitimate interests_

Where our processing is based on the legitimate interest grounds described above, those legitimate interests are: (i) collecting personal information to provide you with a smooth and efficient client experience; (ii) to make sure you receive updated information on M. Books business activities; (iii) to provide the services you have requested; and (iv) for our own marketing and research.

Contact us_

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at office@mbooks.co.uk. If you have any concerns about our use of your information, you also have the right (as a UK resident) to make a complaint to the Information Commissioner’s Office, which regulates and supervises the use of personal data in the UK, via their helpline on + 44 (0)303 123 1113.